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Privacy Policy

1. Introduction

Laundrish Limited ("Laundrish", "we", "us", "our") is committed to safeguarding the privacy and personal data of users of our websites (including Laundrish.com and any related domains) and our mobile applications (together, the "Sites"), as well as customers who use our laundry, dry cleaning and related services (the "Services").

This Privacy Policy explains how we collect, use, disclose, store and protect personal data, and describes the rights available to individuals under applicable data protection law. For the purposes of the UK General Data Protection Regulation ("UK GDPR") and the Data Protection Act 2018, Laundrish is the data controller of the personal data described in this Privacy Policy, unless stated otherwise.

2. Contact Details

If you have questions, requests, or wish to exercise your rights, you can contact us at:

3. How We Collect Personal Data

We collect personal data in the following ways:

4. Categories of Personal Data We Collect

Depending on how you use our Sites and Services, we may collect the following categories of personal data:

4.1 Identity and Account Data

Name, username/account identifiers, password (stored securely), and account preferences.

4.2 Contact and Address Data

Email address, telephone number, collection and delivery address, building access details, and delivery notes.

4.3 Order and Service Data

Order contents, service selections (e.g., laundry, dry cleaning, ironing, bedding), item/service categories, special instructions, order history, and customer support interactions relating to an order.

4.4 Payment and Transaction Data

Payment method details (processed by our payment providers), transaction confirmations, authorisations, refunds where applicable, and records required for accounting and reconciliation.

4.5 Communications Data

Messages exchanged with us via email, telephone, live chat, WhatsApp (where used), and in-app notifications. Where calls are recorded, this is for training, quality assurance, and service improvement purposes.

4.6 Device, Usage and Technical Data

IP address, browser type, operating system, device identifiers, connection type, cookie identifiers, app events, performance diagnostics, crash logs, and interaction data.

4.7 Location Data (where applicable)

Where you use our Services via a mobile device and permit location access, we may process location data (or approximate location) to improve coverage checks, routing, and service reliability. You can control location permissions through device settings.

4.8 Special Category Data (Health Data)

We process health information only where you voluntarily provide it and explicitly consent, for example, if you notify us of skin allergies relevant to handling your items.

5. How We Use Personal Data (Purposes)

We use personal data for the following purposes:

5.1 Service Delivery and Account Administration

5.2 Express / Same-Day Services (Operational Priority Communications)

Where you select or enquire about an Express Same-Day or other time-sensitive service, we may use your personal data to:

These messages are operational and are not marketing communications.

5.3 Payment Processing and Fraud Prevention

5.4 Improvement, Analytics and Product Development

5.5 Marketing and Promotions (Where Permitted)

5.6 Legal, Regulatory and Claims

6. Lawful Bases for Processing (UK GDPR)

We process personal data only where we have a lawful basis. Depending on the context, this may include:

7. WhatsApp Live Chat and Messaging Channels

Where we make WhatsApp Live Chat available (or otherwise communicate via WhatsApp):

8. Cookies and Similar Technologies

We use cookies and similar technologies to operate our Sites, enhance functionality, analyse usage, and (where applicable) deliver relevant advertising.

You can adjust cookie settings through your browser and, where available, via cookie preference tools. If you disable cookies, parts of the Sites may not function correctly.

For further details, please see our Cookie Policy: https://www.laundrish.com/cookies.

9. Direct Marketing Preferences

Where we send marketing communications, you can control preferences by:

Operational communications about your orders (including Express Same-Day updates) may still be sent as they are required to provide the Services.

10. Automated Decision-Making and Fraud Screening

We conduct fraud and risk assessments to protect customers and Laundrish. In certain circumstances, automated systems may indicate a high risk score and we may decline an order or restrict access to the Sites.

You have the right to contest a decision and request more information by contacting us as set out in section 2.

11. Data Sharing and Disclosure

We share personal data only where necessary and proportionate, including with:

11.1 Service Providers and Partners

We require service providers to implement appropriate security and confidentiality measures and to process data only for authorised purposes.

11.2 Legal and Regulatory Disclosures

We may disclose personal data where required by law, regulation, or lawful request, or where necessary to prevent fraud or crime, or to protect the rights of Laundrish, our partners, and others.

11.3 Corporate Transactions

If Laundrish is involved in a merger, acquisition, sale, restructuring, or similar transaction, personal data may be disclosed to advisers and counterparties, subject to appropriate safeguards.

12. International Transfers

Where personal data is transferred outside the UK or the European Economic Area, we will use appropriate safeguards, such as adequacy decisions or approved contractual protections, to ensure a level of protection consistent with applicable law.

13. Data Retention

We retain personal data only for as long as necessary for the purposes described in this Privacy Policy, including to:

When data is no longer required, we securely delete or anonymise it.

14. Security

We implement technical and organisational measures designed to protect personal data against accidental or unlawful destruction, loss, alteration, unauthorised disclosure, or access.

You are responsible for maintaining the confidentiality of your login credentials. No method of transmission over the internet is completely secure; however, we apply strict controls and procedures to mitigate risk.

15. Your Rights (UK GDPR)

Subject to conditions and exemptions under UK GDPR, you may have the right to:

To exercise your rights, contact our DPO at dpo@laundrish.com. We may need to verify your identity before fulfilling requests.

16. UK GDPR Notice for UK Customers

For UK customers, Laundrish processes personal data in accordance with the UK GDPR and the Data Protection Act 2018. You have the right to lodge a complaint with the UK supervisory authority, the Information Commissioner's Office ("ICO").

17. Complaints (ICO)

If you are dissatisfied with our handling of your personal data, you may contact the ICO:

Address: Information Commissioner's Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF

Telephone: 0303 123 1113

Website: www.ico.org.uk

18. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will post updates on our Sites and, where appropriate, notify you via email or app notification.

This Privacy Policy was last updated 15-06-2018

19. Company Details

Laundrish Ltd, 34B Spaces Business Centre, 15-17 Ingate Place, London, SW8 3NS, UK

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